What’s the secret to a successful banner ad campaign? According to research data, there isn’t one worth your time anymore. Banner ads, as a primary marketing strategy, are a decreasing share of the market for a reason. With PPD, boring and often ignored marketing strategies are a thing of the past, because we know they are becoming a waste of your company’s precious resources.
Since 2010, according to research from PricewaterhouseCoopers, traditional advertising platforms and strategies have given way to mobile- and digital video-friendly offers, while search engines remain nearly 40 percent of the market. When you choose PPD, your company will have access to a platform that takes advantage of all of these formats with powerful, native sponsored content both readers and viewers value.
According to a survey of 4,770 consumers conducted by Sharethrough/IPG Media labs, which used the latest eye-tracking technology to assess the attention of 200 consumers to better understand users visual attention and attitudes, native ads lift ad performance versus standard banner ads because they drive better user experiences.
PPD offers advertisers three main packages, which can take advantage of one or all of what the research conclusively found to be the most effective ad formats.