Publishing Principles

Publishing principles and guidelines for People’s Pundit Daily (PPD), independent data journalism you can trust covering politics, the economy and markets.

Telling the truth

Be honest, accurate, truthful and fair. Do not distort or fabricate facts, imagery, sound or data.
Provide accurate context for all reporting.
Seek out diverse voices that can contribute important perspectives on the subject you’re writing.
Ensure that sources are reliable. To the maximum extent possible, make clear to your audience who and what your sources are, what motivations your sources may have and any conditions people have set for giving you information. When unsure of information, leave it out or make clear it has not been corroborated.
Correct errors quickly, completely and visibly. Make it easy for your audience to bring errors to your attention.
Commenters may not misrepresent who they are, either in their comments or their commenting profile.
If a report includes criticism of people or organizations, give them the opportunity to respond.
Clearly distinguish fact from opinion in all content.

Conflicts of interest

Avoid any conflict of interest that undermines your ability to report fairly. Disclose to your audience any unavoidable conflicts or other situational factors that may validly affect their judgment of your credibility.
Do not allow people to make you dishonestly skew your reporting. Do not offer to skew your reporting under any circumstances.
Do not allow the interests of advertisers or others funding your work to affect the integrity of your journalism.

Community

Respect your audience and those you write about. Consider how your work and its permanence may affect the subjects of your reporting, your community and since the Internet knows no boundaries the larger world.

Professional Conduct

Don’t plagiarize or violate copyrights.
Keep promises to sources, readers and the community.
If you belong to a news organization, give all staff expectations, support and tools to maintain ethical standards.

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Publishing Principles

Telling the truth

Conflicts of interest

Community

Professional Conduct

Editorial Guidelines

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