Donald J. Trump, right, addresses the Republican National Convention in Cleveland, while Hillary Clinton, left, addresses the Democratic National Convention in Philadelphia. (Photos: AP/Reuters)
The media made a big deal about viewership of the Democratic National Convention edging out the Republican National Convention in the first few days. But in the end, more Americans watched Donald Trump deliver his speech to the Republican National Convention than Hillary Clinton deliver hers at the Democratic National Convention.
Nielsen said in their report an estimated 30 million people tuned in to watch the final night of the 2016 Democratic National Convention on Thursday, July 28. Day four of the convention featured Mrs. Clinton formally accepting her nomination as the 2016 Democratic Presidential Candidate.
| Sum of Networks Live + Same Day | ||||||||
|---|---|---|---|---|---|---|---|---|
| Day 1-July 25, 2016 | Day 2-July 26, 2016 | Day 3-July 27, 2016 | Day 4-July 28, 2016 | |||||
| Rating | Number of Viewers | Rating | Number of Viewers | Rating | Number of Viewers | Rating | Number of Viewers | |
| All Households | 16.6 | 19,379,000 | 16.2 | 18,759,000 | 15.8 | 18,261,000 | 18.7 | 21,650,000 |
| Persons 2+ | 8.7 | 25,952,000 | 8.4 | 24,708,000 | 8.3 | 24,431,000 | 10.0 | 29,803,000 |
| Persons 18-34 | 3.5 | 2,418,000 | 3.1 | 2,017,000 | 3.1 | 2,166,000 | 4.6 | 3,197,000 |
| Persons 35-54 | 8.8 | 7,032,000 | 8.0 | 6,369,000 | 8.3 | 6,540,000 | 10.1 | 8,143,000 |
| Persons 55+ | ||||||||
“In terms of the social nature of the convention, 2.8 million Tweets were sent by 583,000 people in the U.S. about the fourth night of the Democratic National Convention,” according to Nielsen Social. “Twitter activity spiked at 11:18 p.m. ET, when 23,400 Tweets were sent in one minute during Hillary Clinton’s acceptance speech.”
However, Neilson estimated 32.2 million people tuned in to watch the final night of the 2016 Republican National Convention on Thursday, July 21, topping Mrs. Clinton’s viewership by more than 2 million. Day four of the convention featured Donald Trump formally accepting his nomination as the 2016 Republican Presidential Candidate. Worth noting, the Trump Convention also topped the Romney Convention by more than 2 million on both the third and fourth days.
| Sum of Networks Live + Same Day | ||||||||
|---|---|---|---|---|---|---|---|---|
| Day 1-July 18, 2016 | Day 2-July 19, 2016 | Day 3-July 20, 2016 | Day 4-July 21, 2016 | |||||
| Rating | Number of Viewers | Rating | Number of Viewers | Rating | Number of Viewers | Rating | Number of Viewers | |
| All Households | 14.8 | 17,243,000 | 12.7 | 14,841,000 | 15.0 | 17,494,000 | 20.2 | 23,488,000 |
| Persons 2+ | 7.8 | 23,019,000 | 6.7 | 19,754,000 | 7.9 | 23,371,000 | 10.8 | 32,202,000 |
| Persons 18-34 | 2.8 | 1,924,000 | 2.1 | 1,460,000 | 2.5 | 1,693,000 | 4.0 | 2,785,000 |
| Persons 35-54 | 7.4 | 5,915,000 | 5.9 | 4,731,000 | 7.1 | 5,644,000 | 10.7 | 8,515,000 |
| Persons 55+ | 16. | |||||||
“In terms of the social nature of the convention, 2.0 million Tweets were sent by 470,000 people in the U.S. about the fourth night of the “Republican National Convention,” according to Nielsen Social. “Twitter activity spiked at 10:48 p.m. ET, when 16,100 Tweets were sent in one minute during Donald Trump’s acceptance speech.”
