If you are an admirer of grandiloquent swimwear, then you must have heard of Bikini Luxe – the primary choice for any bikini shopper over the Internet, and why not, I ask? In only 18 months,they are the third largest online swimwear company in the world and planning to be in second or even first,this year! Presently, they hold over 5 million impressions over Pinterest, stocking over 1800 different bikinis to choose from.
The name Bikini Luxe originates from her nickname Bikini Geek, mixed with the short termLuxe derived from Luxury, which every woman aspires. Bikini Luxe is one of the fastest growing online swimwear companies, and at the heart of it, is her audacious founder Candice Galek, who defines herself at her own website as the “ultimate bikini geek”. She is not just another pretty face you stumble across internet business portals, rather a face carved with ambitions as she chooses to define herself through her prosperity over the Internet. Here is her success story:
Candice Galek, being born and raised on the sunny beaches of South Florida, has always been the ultimate fashionista over the bikini industry and she let her success prove her fascination for bikinis, as it all started with her fiery passion for swimwear and all the inspiration she received from her love for the beach lifestyle and her experiences from traveling.
Candice’s journey started when she realized women deserve much better when it comes to shopping online for swimsuit. She used to search the Internet to get an overview regarding her target market. Important part of the inception was accepting the huge learning curve for online companies but never slowing down the enthusiasm to learn, and being the vibrant character as she is, she chose to wake herself early in the morning and venture into new apps and services that could help her in the grander scheme of her business.
Even now, she is constantly looking for new products, apps and platforms that can help her business grow. With such dedication, it is not surprising that she discovered the lack of enough budget-friendly online options for those who wanted to dress as mermaids. She knew she needed to make a difference and that is how Bikini Luxe took over the internet like a storm.
The beginning of any success story is not always easy and her one was not any different. Candice initially struggled to find supporters, since her brand was still new in business. However, fate eventually took a different turn and favored the brave and fearless as she did not allow stress to overpower her and kept her entrepreneurial flame burning. With her passion and hard work, she was soon able to change her figures, moving on from tens of visitors per day to hundreds and jumping to thousands of bikini shoppers in just 18 months of business – that is success!
Initially, nobody wanted to work with her fledgling brand but now it transformed into a name – a name companies and brands larger than the ones Bikini Luxe originally reached out to, are always contacting to collaborate. Having been an unsatisfied customer herself, Galek particularly praises her PR and SEO team for all her explosive achievements. She feels that they made an impact in the online market by focusing on customer service which, to her, is something that a lot of other online retailers fail to do.
That is how businesses become successful – you asses a void in the market, which graduates will have you believe as a market failure, you venture out to fill the void like the perfect missing piece of the puzzle, devise strategies to pitch it up to your customers and success is just a matter of time.
However easy it may sound, the way gets tough without the appropriate group of people, and Galek knew she needed the right people to work with when narrating her success tale with a silver pen. They started out focusing on South Florida based brands from Miami and Ft. Lauderdale; she found a niche market of local Miami designers that had beautiful bikinis but little knowledge of SEOs or selling online, and went for face to face meetings with them. This allowed Bikini Luxe to truly comprehend the brands designers were carrying;in return, designers understood what they were collectively aiming for. With all their powers combined, local knowledge of bikinis and pitching it up for sales online, the two parties collaborated and changed their fates for good.
Finding the right team to work with is never easy but Galek, using her charisma, energized the whole team and gradually moved Bikini Luxe up the ladder. She was keen to hire teams from all over the world, consisting mainly of people specializing in Search Engine Optimization and Marketing.
The Bikini Luxe team fully grasped the importance of Search Engine Optimization, which is why the team utilized its skill to devise lucrative bikini related keywords to capture attention on Search Engines and rise in ranks. Bikini Luxe currently has a full-time team dedicated to just shopping websites and a separate in-house team that takes care of their social media and SEO; what became passion for one, turned in to a goal for the whole!
Galek, as a personality, is quite impressive on her views and philosophies too. When asked about her brand philosophy in an interview, she replied the following:
I find myself including sayings such as these into my work: “The better you dress, the worse you can behave” and“Looking good and feeling good come naturally when you choose the right brands and fabrics.”
In another interview, when she was asked about her promotional and marketing strategies, she mentioned the importance of SEO when it comes to e-commerce:
“These days it’s all about Social Media Marketing. SEO is always changing, but we try to keep up with the times and change our game plan frequently.”
Bikini Luxehas always made themselves available wherever there is an opportunity, which is why they are grossing around a quarter of a million social media followers across different channels which includes Instagram, Pinterest, Twitter, Wanelo, Polyvore, YouTube, Google+, etc, and the journey is still ongoing. In the coming years, Bikini Luxe is planning on expanding to newer waters by featuring many new brands and types of items offered, as well as furthering their own brand name. To Galek, every day is a scope for a new challenge and the goal, asBikini Luxe, is always on the surfboard to beat the big waves.