The campaign for President Donald Trump put $6 million behind an ad buy to make this closing argument to voters: “We can’t go back.” The 60-second ad will run on national broadcast, cable TV networks and in digital ads online through Election Day.
“Today, we’re launching a national TV ad that makes the closing sale to the American people to support GOP candidates in the midterm election,” said Brad Parscale, Campaign Manager for Donald J. Trump for President, Inc. “The message conveys optimism in the direction of our country and offers a vivid warning that only by electing Republicans on November 6 can we ‘choose the right future’ for our children.”
The Trump campaign said last week the president is “all-in” to ensure Republicans maintain control of the U.S. House and expand their majorities in the U.S. Senate. The president has held nearly two dozen rallies for candidates across the country on his national campaign tour.
The dramatic ad targets one of the key voters who will swing the election next week and points to the economic successes under a U.S. Congress and White House controlled by Republicans.
It depicts a working, suburban mother who is reflecting on the bright future for her family and the nation, as she remembers a tougher time before the 2016 election.
She notes “how far we’ve come” now that “things are starting to change,” but warns that “the future worth fighting for is not guaranteed” as she chooses to vote Republican in the midterms.
Last week, the Bureau of Economic Analysis (BEA) reported the U.S. economy is on track to grow at an annual rate of 3% or greater for the first time since 2005. The advance estimate for third-quarter (Q3) gross domestic product (GDP) came in at 3.5%, beating the consensus forecast.
The ad placement, which is one of the largest investments the Trump campaign has made to preserve GOP majorities in the U.S. House and Senate, aims to remind voters of those economic gains.
As a result of the Tax Cuts and Jobs Act (TCJA), U.S. companies are repatriating billions of dollars that were parked overseas, wages and salaries are rising, business optimism has hit record highs and capital investments have soared.
“It speaks to all Americans to get out and vote for the GOP so President Trump’s booming economy and inspirational changes for hard working American families can continue in the long run,” Mr. Parscale concluded.
To build up the resources needed for difficult races, President Trump and Vice President Pence have appeared at dozens of candidate and GOP committee fundraisers throughout the midterm campaign season. Overall, spending by the Trump campaign will total over $20 million on the midterm elections.
Last week, the Trump campaign made a direct transfer of $3 million to the Republican National Committee (RNC) to assist in the final two weeks of campaigning nationwide. This follows direct contributions made by the Trump campaign in August to 107 House and Senate campaigns totaling $214,000.
“In the battleground districts and states, the president’s approval rating has risen considerably,” PPD Election Projection Model and Big Data Poll Director Rich Baris, said. “It certainly can’t hurt Republicans and, in fact, we’ve found measurable bumps for candidates after the president’s rallies.”
“During this final week, his visit will be requested in more states and districts than he can visit.”